Branding

A brand is how a company is recognized, remembered and chosen.

In a specialist, competitive market like vending, identity must be original, consistent and immediately understandable. It must tell the company's story, express its values and make its positioning recognizable at every point of contact with customers, partners and the market.

Art&Works develops tailor-made Corporate Image and Brand Identity projects, turning skills, values and business goals into a strong, coordinated visual language. From naming to logo, from the choice of colors and typefaces to sales tools, websites, stands and communication materials, every element helps build a unique, consistent identity.

Knowing vending from the inside means knowing which languages work and which codes belong to the industry. We created from scratch the Corporate Image and Brand Identity of the COVEN consortium and of the purchasing group CREA Vending, two organizations that today account for a significant part of the market.

A good identity makes a company recognizable. A great brand gives it a place in the market.